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Protekt launches liquid immunity beverage enhancer

FoodBev Media 2022-12-19
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Protekt has launched a new liquid supplement beverage enhancer that delivers high-impact antioxidants such as vitamin C, D, zinc and echinacea to support optimal health and immunity.

The liquid formulation offers two flavours: mixed berry and orange. According to the company, the solution dissolves instantly in hot or cold water, “compared to powders or tablets”. The liquid contains zero calories, no sugar, no added artificial flavours or ingredients, and is sweetened with plant-sourced stevia.

To keep consumers’ immunity strong, Protekt’s liquid immunity beverage enhancer protects against external stressors, extreme weather conditions that may alter their immune system and seasonal viruses.

Protekt’s hydration formula features a proprietary 10:2:1 electrolyte ratio of sodium, potassium and magnesium, which provides “vital minerals for intense workouts, heat exhaustion, travel and improved general wellness”.

“With millions of consumers facing seasonal physical and mental health concerns, Protekt strives to innovate 100% natural products to promote healthy bodies and minds including our immune system,” said Nick Norris, co-founder and CEO of Protekt. “This new formulation was created to fit seamlessly with our lineup of supplements, so consumers can easily work the Immunity formula into their daily routines.”

“At Protekt, our mission since inception has been driven by providing consumer education on essential, science-backed products that establish a health baseline to flourish in life, so creating a supplement that supports our overall immunity and adding new flavours to our existing products were natural next steps for the brand,” added Tim Duba, co-founder and president of Protekt. “We take pride in creating a revolutionary immunity formulation to prevent seasonal health concerns that also taste great, and we look forward to continue expanding our well-rounded wellness product lineup.”

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