Kraft, Gatorade Top YouGov’s Rankings of Most Considered F&B Brands

Food Industry Executive 2023-03-09

Tag: Kraft

Kraft and Gatorade topped YouGov’s 2023 rankings for food and beverage brands. Every day, YouGov asks consumers, “When you are in the market next to make a purchase, which brands would you consider?” The percentage of consumers who would consider a particular brand is its “consideration score.”

Here are this year’s rankings for food and beverage:

Top 10 food brands

Kraft
Hershey
Frito-Lay
M&M’s
Campbell’s
Lay’s
Pillsbury
Doritos
OREO
Land-O-Lakes

Top 10 beverage brands

Gatorade
Lipton
Coca-Cola
Ocean Spray
Tropicana
Minute Maid
AriZona Iced Tea
Welch’s
V8
Folgers

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