Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Twist and mix: Glenlivet employs Vessl’s closure cap technology for “first-of-its-kind” cocktail mix

Food Ingredients First 2023-08-10
Share       

The company says the offering “elevates at-home entertaining by providing a premium, crafted experience without the hassle of leftover ingredients, complex recipes and bar equipment.”  

 

The collection is debuting with the Old Fashioned and New Manhattan – two of the most famous whisky cocktails served in restaurants to consumers’ homes.

The twist cap in The Glenlivet Twist & Mix uses Vessl’s patented closure and delivery technology. The offering is housed in elevated, sleek, bold packaging designed by JDO.

“We are impressed how The Glenlivet has adopted the Vessl technology to create high quality, freshly mixed ultra-premium craft cocktails at home with no mess and no effort,” says 

Walter D. Apodaca, Jr., founder and CEO, Vessl. “This is exactly the kind of forward-thinking use of our technology that we envisioned, and tastes even better than we imagined.”

Twist, mix and pour 
Maintaining the flavor profiles of the cocktails, the silky taste of the Old Fashioned is achieved with the tasting notes of orange, nutmeg and cinnamon. At the same time, the New Manhattan contains notes of cherry and ginger. 

The cocktails are ready-to-serve with three simple steps: Twist the cap, watch it mix and pour over ice to share and enjoy.

With this “first-of-its-kind” offering for both the scotch and broader spirits category, the company says The Glenlivet Twist & Mix Cocktails continue The Glenlivet’s nearly 200-year history of breaking traditions and setting new standards. 

“The launch of The Glenlivet Twist & Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky," says Johan Radojewski, vice president of marketing – Scotch, Irish & Prestige Whisky, Pernod Ricard USA. 

“We are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve.”

As consumers continue to seek high-quality, fresh-tasting cocktails at-home, The Glenlivet seeks to provide the modern whisky drinker with a premium at-home offering.

New world for whisky design 
In 2021, Packaging Insights explored the changing landscape in spirit packaging, with experts noting a shift in typical whiskey designs beginning to change, especially as New World whiskey from Australia, Japan, Taiwan and Korea continues to increase in popularity. 

“There is a lot more creative freedom and expression in these whiskies, compared to Scotland, and so a reduction of the classic whiskey cues has occurred,” Rowena Curlewis, CEO at Denomination, told us. 

More recently, a Scottish study found that alcohol packaging is an important marketing communications tool that can raise expectations, affect consumer choices, and motivate purchases. Via pack structure, visuals, and marketing, various packaging forms reinforce the idea that alcohol is a desirable product by demonstrating customer acceptability and building enduring brand impressions, found the researchers. 

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

half closed starch sifter

half closed starch sifter

FLAKE PURIFIER C

FLAKE PURIFIER C

Yibisheng yeast Ibsium

Yibisheng yeast Ibsium

Dried meat floss special natural pigment

Dried meat floss special natural pigment

Sugar cane harvester

Sugar cane harvester

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121