Inspire Brands Group, the parent company of the Dunkin’ brand, says it is “pleased that VDVI has chosen to take the iconic brand to the next level.”

The current management team, led by Roberto Fava, will continue the business operations with close cooperation with the VDVI management team in many areas.

By acquiring Dunkin’, the hospitality group will further boost its business to offer a “total gastronomic experience,” from extensive dining in the restaurants to good on-the-go service near their hotels.

VDVI also sees the acquisition as an addition to its current portfolio, including food concepts such as Vapiano, which was acquired in 2020. 

Substantial expansion
Dunkin’ currently has 53 branches in the Netherlands and 23 in Belgium, all under its own management. 

Dunkin’ is expected to become an increasingly popular hotspot for guests in the coming years.As the majority shareholder, VDVI wants to expand with 60 more branches in the next five years, in, next to, near or outside its hotels. 

VDVI will strengthen Dunkin’s Dutch and Belgian expansion strategy by focusing on strategic pillars such as the Dunkin’ Hot, Cold and Frozen Drinks, the home-made Premium Donuts, the extensive custom-made range and variants such as the steamed and vegan donuts responding to the growing demand for plant-based products.