Fi Europe 2023s New Product Zone unveils five natural ingredients, each catering to the growing demand for clean products and embodying ethical and sustainable choices for todays conscious consumers.

Against the backdro of a trend toward home-centric living—highlighted by Innova Market Insights, with 78% of global consumers favouring in-home snacking—these five ingredients not only align with clean label ideals but also respond to the evolving demands of consumers for snacks packed with natural ingredients. Harvesting fresh concepts for the market, these ingredients symbolise ethical and sustainable choices emerging from the heart of natural innovation.

Crafting vibrant food colours from nature

California Natural Color introduces Pure Yellow Safflower, the latest addition to its crystal colour technology and colouring food portfolio. Available in crystal form, this safflower boasts exceptionally high colour concentration, is carrier-free, and aligns with clean label preferences, providing vibrant colour options for food applications.

Enhancing cheese-based products without melting salts

EUROSERUM presents SICAMELT, a clean label solution eliminating the need for melting salts like polyphosphates. With emulsifying properties, this milk mineral concentrate enhances processed cheeses and cheese sauces. SICAMELT offers manufacturers a natural alternative, supporting clean label initiatives and maintaining product quality.

Organic vanilla infusion: A sustainable delight

ROBERTET brings forth Organic Madagascar Vanilla infusion Fair For Life attested, sourced responsibly from the SAVA region. This vanilla infusion is a result of a fully vertical integrated supply chain and collaboration with Bourbon Natural Sourcing (BNS) NGO and trusted local partners, ensuring a sustainable and ethically sourced product.

Cannabis sativa seed extract for diverse applications

Vidya Europe SAS introduces Vi-Hmp, a natural, organic cannabis sativa seed extract obtained through supercritical CO2 extraction. Ideal for both the human food and cosmetics industries, this extracts high content of active compounds offers a versatile and natural ingredient for various applications.

Stabilised brilliance for optimal vitamin C absorption

Vidya Herbs Pvt. Ltd addresses the stability challenge of vitamin C in stomach acids with FIL Vitamin C. Utilising FIL technology, this product converts liposomes into a stabilised form of powdered liposomes. This approach enhances bioavailability and inhibits degradation in the stomach, overcoming challenges associated with traditional vitamin C formulations.