Making sustainable changes, discount retailer Aldi has announced that it is rolling out a recyclable wrap packaging on two of its own-label butter lines.

The company claims that this move is a “UK supermarket first” and will impact both its Specially seleced West Country and Yorkshire block butter.

In fact, Aldi has said that this decision will help to remove “more than 10 tonnes of non-recyclable packaging from circulation each year”.

Currently in the UK, on average, households in the United Kingdom discard approximately 66 pieces of plastic packaging per week. This translates to a 1.85 billion plastic packaging items being thrown away weekly by households across the UK, amounting to nearly 100 billion items annually, according to Statista.

Starting from June 2024, consumers will be able to purchase butter packaged in the new paper-based wrap packaging from Aldi.

Just a few weeks ago, New Food reported that food spread company Flora would be launching the world’s first plastic-free paper tub in the UK, suggesting that food companies are now making a real effort to adapt their packaging with sustainability in mind.

“We are committed to minimising plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products,” said Luke Emery, Plastics and Packaging Director at Aldi.

“Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi,” concluded Emery.