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McDonald’s is retiring plastic McFlurry cup lids, announcing that its ice cream offering will now be served in a more environmentally friendly four-flap cup.
The packaging reoutfitting targets waste reduction and advances the fast food giant’s goal of sourcing 100% of primary guest packaging from renewable, recycled or certified materials by the end of 2025.
The restaurant has also rolled out the Mini McFlurry — a smaller serving of ice cream — to participating restaurants across the US. The launch addresses the needs of customers who frequently find themselves sharing “just a bite” of dessert with friends.
“Packaging updates like this matter,” says Michael Gonda, SVP, chief impact officer of North America for McDonald’s. “Not only is this a fun new way for our US fans to enjoy the McFlurry; we’re also moving one step closer to fulfilling our packaging and waste commitments.”
The four-flap cups are currently available in several other international markets like Canada and Indonesia.
In another “landmark move” for the fast-food industry this summer, McDonald’s largest independent franchisee, Arcos Dorados Holdings, began equipping its food packaging with a nclick="updateothersitehits('Articlepage','External','OtherSitelink','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups','343196','https://www.packaginginsights.com/news/mcdonalds-largest-independent-franchisee-launches-biodegradable-natural-food-packaging-in-argentina.html', 'article','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups');return no_reload();">100% biodegradable barrier compound made with Janus technology by J&J Green Paper.
Last May, McDonald’s joined nclick="updateothersitehits('Articlepage','External','OtherSitelink','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups','343196','https://www.packaginginsights.com/news/mcdonalds-joins-us-recycling-coalition-for-national-pp-recovery.html', 'article','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups');return no_reload();">The Recycling Partnership’s Polypropylene Recycling Coalition, providing a multi-million-dollar grant to the initiative. With the funding, the coalition is introducing advanced sortation technology through its 100th recycling facility grant awarded to the US-based recycling assistance program Recycling Works to ensure PP stays out of landfills.
This feature is provided by Food Ingredients First’s sister website, nclick="updateothersitehits('Articlepage','External','OtherSitelink','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups','343196','https://www.packaginginsights.com', 'article','McDonald’s serves up Mini McFlurry and phases out plastic caps with 4-Flap Cups');return no_reload();">Packaging Insights.
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