Nothing in nature is lost, everything is transformed. Idyl claims that by being inspired by nature, they developed the "Tribu Ecolo" brand of cardboard packaging for tomatoes which are made from recycled tomato plant fibres. The company sees this as one way to reduce the resources required for production, packaging and consumption.

After harvesting, the stems and the leaves of the tomato plants are collected and shredded. The resulting fibres are mixed with recycled paper and used to manufacture the cardboard material. They hope that by using the green waste from tomato plants they can help reduce deforestation.