Roha, one of the leading global manufacturers and marketers in the food colours segment, has announced the acquisition of Italy based Essential SRL, a leading manufacturer of Plant and Fruits based natural coloring and flavoring ingredients. 

This is a strategic shift towards diversification into the fast evolving industry for extracts which has clearly shown being the trend in key markets of the company. There is an increasing awareness throughout the world about the use of nature based sustainable ingredients. In that context, Roha has seized the opportune moment to expand into this category of exclusive plant and fruits based colours and flavours extracts through the acquisition of Essential SRL. A big investor in R&D and process driven technologies, Roha has turned a new leaf in its specialized portfolio of natural and synthetic colours, one that is sure to serve its long term strategy of organic diversification.

The trend towards clean label products continue to drive the innovation in coloring and flavoring ingredients in Europe and globally and with this strategic acquisition, Roha will also be able to be an important player in this fast growing segment of the market.

Speaking on the occasion, Mr. Mahesh Tibrewala, Managing Director of Roha told FoodIngredientsFirst: “It was a tactical move of diversification in the new category as the acquisition promises new avenues in the industry of extracts. The Italian market being the 4th largest food and drinks manufacturer in the European unio only further supported our decision. We are aware of the consumption pattern of food products with potential in the Italian market ranging from organic food to natural derived foods to low fat foods. The acquisition is an endeavour to contribute in catering to these rising consumer demands for natural products.”

Sharing the visionary step of Roha Mr. Lorenzo Ceccarelli, Chief Operating Officer Europe added: “This new strategic move in Italy will help us realize our long term vision of establishing ourselves as the market leader in Europe in our product segment.”

Essentials, driving the advancement of extraction technologies, will assist Roha in further expansion of its product portfolio and develop natural colouring aromatic products offering the ingredients for clean label foods to the customers. Founded in Tuscany a decade ago, it is situated at the heart of the Italian Renaissance; a place deeply entrenched in natural food traditions. 

Essential boosts of eclectic mix of young enthusiastic researchers who are thrilled with the acquisition and determined to grow along with Roha. Roha is equally ecstatic to work with the experts from Essentials exuding vigorous energy, unwavering resilience with the ability to respond quickly and conducting ad hoc study while also being driven by the voracious need to explore new avenues.

Roha, which has always taken pride in innovation and convergence of ideas with a focus to keep ahead of the market in terms of products and services, seems to have met its objective to create future ready products for its ever growing global customer base.