Flavor Insights has announced the formal launch of the company and its flavour production. The new company, founded by the same team that developed the performance and active lifestyle drink Muscle Milk. The company said its goal is to work as a critical partner with its customers to define and develop product ideas, and formulate organic, natural and natural and artificial flavours that produce healthier and superior tasting products.

Flavours and ingredients are like a tidal wave moving through the food industry, the company said. According to Research and Markets Reports, the global markets for flavours and fragrances is predicted to reach $37 billion in the next four years, up $10 billion from 2015. As part of this growth, food manufacturers are making big changes to meet growing consumer demand for organic, safe and clean-labelled products. Flavor Insights believes it is uniquely positioned to provide formulaic expertise and innovation to deliver flavours with optimal taste no matter the application. The proximity of Flavor Insights’ West Coast manufacturing facility also helps lower the production and shipping costs for its customers exporting to the Asia Pacific market, the company said.

“As the founder and creator of CytoSport and Muscle Milk, I experienced first-hand what it means to formulate, develop and market a product that tastes great and is good for you,” said Greg Pickett, founder and chairman of Flavor Insights. “When we began looking to the future in 2014, I was enthused by the idea of creating a flavour house that would serve as an innovation partner to entrepreneurs and businesses that value their customers’ experience and desire for healthy, enjoyable products.”

based in Benicia, California, the 110,000-square foot manufacturing facility produces all major forms of flavours including powder, liquid and spray dry. onsite R&D, sensory and application teams help customers take products from concept to commercialization. In addition, Flavor Insights’ scale-up spray dryers can duplicate conditions that will be encountered during full production. The company’s flavour manufacturing capabilities include

+ Powder flavor: With spray dry and ribbon blended powder flavours, stability, flavour strength, flowability and moisture are central to the production systems. Flavor Insights’ dual blending process provides the homogenous particle size needed for organic, natural and N&A powder flavours.

+ Liquid flavor: Flavor Insights produces water, oil soluble, alcohol extracts, fruit flavors, and UHT stable flavours, in organic, natural and N&A categories.

+ Encapsulated spray dry flavour: With pilot, full scale drying options and Clean in Place technology, Flavor Insights’ spray dry processing and technology provides efficiencies from the lab to scale-up to deliver stable flavour systems efficiently and effectively.