As part of its 2020 strategy to strengthen capabilities in natural flavour solutions to its customers, Givaudan has acquired Activ International.

Activ International offers a range of natural and organic flavours, marine extracts, seafood and vegetable based culinary solutions to customers. With headquarters in Bienne (Switzerland), Activ operates from locations in Somerset (New Jersey, USA), Melaka (Malaysia), Mitry-Mory (Paris, France) and Arequipa (Peru), with globally 170 employees.

“This acquisition fits with our 2020 strategy to expand our offering to deliver natural products to our customers,” said Gilles Andrier, CEO of Givaudan. “Givaudan is the global leader in the space of natural flavours and Activ further complements our capabilities with its strong portfolio of natural meat, seafood and vegetable flavours. We are delighted to welcome Activ’s employees to Givaudan; our high cultural fit will contribute greatly to a successful integration.”

“Consumers around the world are increasingly demanding more natural and organic products from food and beverage companies,” said Mauricio Graber, President of Givaudan’s Flavour Division. “The addition of Activ’s product portfolio further enables Givaudan to strengthen our extensive natural flavour offerings and provide customers with complete and competitive natural solutions.”

While terms of the deal have not been disclosed, Activ’s business would have represented approximately CHF 40 million of incremental sales to Givaudan’s results in 2016 on a proforma basis.