Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Hellmann's ahead of schedule on cage-free

foodbusinessnews 2017-01-24
Share       

ENGLEWOOD CLIFFS, N.J. – Unilevers Hellmann’s brand has achieved its goal of using exclusively cage-free eggs in all its U.S. consumer mayonnaise and mayonnaise dressings three years ahead of schedule. Hellmann’s set the goal of 100% cage-free by 2020 in 2010 when only 2% of laying hens in the U.S. were cage-free.

“When Hellmann’s first made this commitment, there simply weren’t enough cage-free hens in America to supply the volume of eggs needed,” said Russel Lilly, marketing director at Hellmann’s. “The sheer number of eggs that go into Hellmann’s products — 331 million a year — means we had to completely rebuild our supply chain in order to make our goal a reality.”

Hellmann’s and Unilever have proven yet again that doing well goes hand-in-hand with doing good,” said Matthew Prescott, senior food policy director for The Humane Society of the United States. “People want animal welfare assurances when it comes to the food they buy, and Hellmann’s move shows just how in sync the company is with its customers.”

Product labeling will remind consumers of Hellmann’s cage-free achievement along with its integrated marketing campaign, “On The Side of Food,” which includes new TV spots and digital advertising.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

ALMATRON Suspension

ALMATRON Suspension

Human health

Human health

Dynamic  Weighing Rejector

Dynamic Weighing Rejector

FLAKE PURIFIER C

FLAKE PURIFIER C

Calcium Citrate Malate

Calcium Citrate Malate

Grape Skin Extract

Grape Skin Extract

14 Heads Salad Multihead Weigher

14 Heads Salad Multihead Weigher

MONOCALCIUM  PHOSPHATE

MONOCALCIUM PHOSPHATE

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121