As an invitation-only event taking place behind closed doors, the summit offers packaging executives and suppliers and solution providers an intimate environment for a focused discussion on how to win the battle for market and mind share through packaging.

Packaging executives are at a crossroad. Tomorrow’s pack has to provide a holistic experience for the purchaser, representing not only the brand, but product quality and company philosophy. Meanwhile, seeing through the complex global regulatory jungle, while striving to develop local collaborations, is becoming increasingly essential. The Internet of Things and other digital age tools must also be harnessed to find new and creative ways to communicate with the modern customer.

The most recent EuroPack Summit also took place in Switzerland in September 2016 continued a tradition of providing an intimate environment for packaging executives and seleced service providers to engage in a meaningful way.

Keynote speaker Bea Johnson, Founder of Zero Waste Lifestyle Movement will share her insights on the importance of adapting to a low-waste way of living.

The event will also include a panel discussion on the distilling the essence of significant packaging trends to actively engage the global consumer which will include speakers from Arla, Marks & Spencer and The Coca-Cola Company.

The Vice President of Supply Chain from B/E Aerospace: “The CPO Summit is the ideal blend of highly engaging presentations collaborative round table discussions and valuable one-on-one introductions. The event is carefully planned, well organized and flawlessly executed.”

The R&D Packaging Technologist from Kerry Foods comments: “A very enjoyable and informative summit which was very relevant in today’s demanding packaging world!.”

To satisfy the growing consumer expectations and gain a competitive advantage on the aisle and online, companies must ultimately deliver a convenient, innovative and creative pack, while implementing sustainable, next-gen materials, whilst complying with heavy budget constraints. only by becoming business influencers that deliver innovative products that drive brand performance can the packaging executive of tomorrow survive.