Campbells has been moving into the snacks category amid falling soup sales. The company has been focusing on diversification for some time and has been involved with a long line of deals over the last five years to reshape the company’s portfolio for continued growth. 

Like many other food and ingredients companies, Campbell is making a point of diversifying its portfolio in response to increased consumer interest in health, well-being and nutrition. 

Back in 2012, Campbell acquired Bolthouse Farms, followed by organic baby-food company Plum and biscuit company Kelsen in 2013 and fresh salsa and hummus maker Garden Fresh Gourmet in 2015.

According to Reuters, the acquisition of Snyders-Lance – whose brands include Snyders of Hanover, Lance, Kettle Brand (US), Kettle Chips (UK), Cape Cod Potato Chips and many more – could be just around the corner. 

However, neither company has made an official statement.