During the 2017 Moutai Overseas Distributors Conference, Moutai launched a promotional video "Moutai, A Spirit of Time" to show the world the Moutai demeanor. The promotional video was released in mid-December on Moutais major new overseas media platforms which has aroused enthusiastic overseas response.

The promo film " Moutai, A Spirit of Time " mainly narrates about Moutais fine raw materials selecion, the originality of a century-old brewing process, Moutai workers hard-working, peoples lives related with Moutai and Moutais strong influences to the world. By the exquisite expression of the story, people of the world begin to see the national characteristics of Moutai.

The video was released in mid-December 2017 on Moutais official overseas new media platforms. It was divided into five sections based on the themes of "Prime Grains, Premium Liquor ", "Ingenuity of Moutai", "Beautiful Moutai People", "His story with Moutai", and "A Toast to the World", which has been published on Facebook, Twitter, YouTube, Instagram, Pinterest and linkedIn. Through the related videos and pictures of "Moutai, A Spirit of Time", more and more overseas consumers participated in the online discussion of the video and talked about Moutais inheritance brewing process and its rapid development nowadays.

"Moutai, A Spirit of Time" received enthusiastic responses from its overseas fans during the publication period. The total amount of video exposure of overseas new media platforms exceeded 5.2 million and the total number of video viewing was nearly 700,000. All new media platforms received fan praises, forwarding messages and other interactions over 77 million and received over 10,000 clicks on the first day of the video presentation. Many overseas audience have reposted the videos to their social media home pages, which made "Moutai, A Spirit of Time" a unique landscape on overseas new media platforms and better introduced Moutai to the overseas spirits consumer market.

Moutai overseas fans have said that they were inspired after watching "Moutai, A Spirit of Time". They got a better knowledge of Moutai alcohol fine brewing process, more love for Moutai spirit culture and more willing to share the unique wine from China with their family and friends. They also hope to have more opportunities to visit Moutai Town, the Moutai distillery and the Moutai liquor museum in person to get a close encounter.