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As people get ready to celebrate St Patricks Day on 17th March, Bushmills® Irish Whiskey, which is produced at Irelands oldest working distillery, has released a poetic short film encouraging whiskey fans to celebrate St Patricks Day the way real Irish people do.
Featuring Foy Vance - a critically acclaimed singer-songwriter from Northern Ireland whose musical vision and witty charm have enchanted audiences across the globe - the films powerful script written by Foys friend and poet Jon Plunkett, also from Northern Ireland, is inspired by the importance of home, a common sentiment with those who claim Irish heritage but live elsewher.
Travelling through America for much of his youth, Vance who has penned music for some of the biggest names in the music industry, eventually settled down in Ireland, before moving to Scotland wher he now lives with his wife and children.
Commenting on the film he said: "It felt great to be amongst the Bushmills family again. Its always good to come home to such a heart (and throat) warming welcome."
Colum Egan, Master Distiller at Bushmills Irish Whiskey, adds: "As the oldest working distillery in Ireland our whiskey is made by the hands of the close Bushmills community and has been for centuries. We pride ourselves on our unwavering character and thats really because of the people who make it - doing whats right rather than whats popular. Foy captures this ethos in his music. The places hes lived and the people hes met have influenced his song-writing and with his Irish roots so close to his heart, we knew he would be the perfect choice to help us celebrate the real essence of modern Ireland ahead of St. Patricks Day."
Culminating with the iconic words of The Bushmills Toast, inspired by the ancient Irish ritual in which a drink is taken as an expression of honour or goodwill, Bushmills Irish Whiskey is encouraging everyone to raise a glass to #RealIrish this St. Patricks Day
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