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US-based meat processing giant Tyson Foods is contemplating the divestment of its pizza crust business (TNT Crust) in an effort to shift focus onto its protein brands.
The proposed sale comprises TNT Crust’s business of partially baked crusts, flat breads and self-rising crusts.
The company intends to pursue the sale of its two manufacturing facilities in Green Bay, Wisconsin.
Tyson Prepared Foods group president Sally Grimes said: “We’re focused on maximising the full potential of our core business, and this divestiture will help pave the way for growth in our protein brands.
“We believe a potential buyer will see the value of the pizza crust business as a whole, including the TNT Crust brand, the facilities, and the talented team members, and will be able to focus on its future.”
Despite the sale, the company will retain its tortilla production from the facilities that will be used in other parts of its business.
“We’re focused on maximising the full potential of our core business, and this divestiture will help pave the way for growth in our protein brands.”
Tyson is driving growth across its protein portfolio including its Chicken, Beef and Pork segments; and Prepared Foods.
Last month, the company unveiled its plans to cater to growing demand for protein, including the launch of a new brand called Green Street to meet consumer demand for ready-to-eat meals.
The launch will be marked with plant-based and protein-rich grab-and-go bowls.
Tyson Foods also launched an innovation laboratory to turn theoretical ideas into an in-market solution within six months.
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