The consumer demand for fresh agricultural produce has grown in recent years as living standards increased, cultivation and cold storage technology advanced, greenhouse production spread, and the distribution industry developed. Consumers pay particular attention to freshness, appearance, and flavor. It is under these circumstances that vacuum cooling machinery meets market demands. This technology solves many problems that people in the industry face, from post-harvest storage to transport.

"Vacuum cooling effectively lowers the time that fruit and vegetables are exposed to the air between harvest and storage, slows down the changes that make fruit and vegetables soft, and reduces the loss of fruit and vegetables after harvest. Vacuum cooling is the first and most important step in the process of refrigerated distribution. This technology contributes to product quality, shelf-life, transport efficiency, and cost reduction. The development of vacuum cooling in developed Western countries took place relatively early, is relatively widespread, and most users welcome the equipment with open arms." This is according to a spokesperson for Dongguan City Wanjia Machinery Co., Ltd.

"The vacuum cooling market in China, however, is still in an early stage. The price of vacuum cooling machinery is relatively high and the initial investment is large. Furthermore, vacuum cooling is not suited to fruit and vegetables with a large surface area, such as cucumbers and tomatoes. However, vacuum cooling machinery has become more popular in recent years and has begun development. More and more Chinese farmers become acquainted with and buy vacuum cooling machinery. After all, vacuum cooling machinery is far more efficient and economic in comparison with traditional machinery and therefore worth the investment."

"We provide domestic and foreign customers with a variety of vacuum cooling machinery, which is developed and improved by our in-house research and development team. Our machinery can be used for vegetables, fruit, and fresh flowers. At this stage we predominantly sell in domestic markets, and directly to farmers and retailers. Our machinery is internationally competitive in price and quality because of years of experience and advanced technology. In the future we hope to increase the expansion of overseas markets, in particular Europe and the USA."

"We currently face two great challenges: first, overseas customers have insufficient understanding of Chinese vacuum cooling machinery. Second, although the machinery has great value and can be used for many years, domestic companies provide less than perfect maintenance service for overseas customers. This makes potential overseas customers hesitant to buy Chinese vacuum cooling machinery. To address this issue we will work on the construction of an all-round maintenance service system in the coming two to three years."

"We are quite positive when it comes to the prospect of the overall development of Chinese vacuum cooling machinery. The development of Chinese vacuum cooling machinery has been extremely swift in recent years. Chinese vacuum cooling machinery already performs at the same level as vacuum cooling machinery from developed countries, but we predict that our price can dro to 60% below theirs."

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