Supermarket chain Iceland will stop selling plastic-packaged bananas in a move that is part of its commitment to remove plastic from all of its own-label packaging by 2023.

Iceland has started selling pre-packaged bananas in a recycled paper band in a move it says will soon be saving 10 million plastic bags a year. The new packaging has launched in three Iceland stores as an initial trial – and will extend to a further 120 stores later this week, before a national roll-out by the end of the year.

According to home.bt.com, the retailer said a total of 420 million packs of bananas were sold in the UK each year and urged other supermarkets to follow its lead. The newly packaged bananas are the first product in any major UK supermarket to bear the Plastic Free Trust Mark, launched by the campaign group A Plastic Planet earlier this year.

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