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Covid claim language can land brands in hot water

Covid claim language can land brands in hot water2022-07-19

While it can be acceptable for a dietary supplement to claim to support a healthy immune system, the...
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Leveraging ‘-biotics’ to unlock microbiome opportunities

Leveraging ‘-biotics’ to unlock microbiome opportunities2022-07-04

With concerns spanning immune health to weight management, consumers are interested in whether prebi...
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Consumer perceptions of the microbiome and whole-body health

Consumer perceptions of the microbiome and whole-body health2022-07-04

Surveys indicate consumers believe connections exist between gut health and other areas such as immu...
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Forward-looking consumer insights drive what’s next for dietary supplements

Forward-looking consumer insights drive what’s next for dietary supplements2022-07-04

To help encourage more people to add supplements to their daily routines, brands need a deeper under...
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Formulating strategies to address the booming stress category

Formulating strategies to address the booming stress category2022-06-28

Magnesium, vitamin D3 and L-theanine are among the ingredients to consider in a supplement formulate...
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Ingredients take RTD protein beverages beyond sports

Ingredients take RTD protein beverages beyond sports2022-06-27

Functional ingredients supporting areas like immune health and healthy aging are broadening the appe...
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Researched wellness areas for phytocannabinoids like CBD

Researched wellness areas for phytocannabinoids like CBD2022-06-23

Clinical studies are mounting evidence for the potential use of CBD and other phytocannabinoids in a...
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Curcumin research for cognition, immunity and skin health

Curcumin research for cognition, immunity and skin health2022-06-15

Consumers seeking natural solutions aiding cognitive wellness, immune support and skin health may fi...
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Immune health: the desire for functional ingredients

Immune health: the desire for functional ingredients2021-10-29

During the past 18 months, particularly as a result of the coronavirus pandemic, immune health has b...
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Innova Market Insights predicts younger consumers to drive “staying power” in post-pandemic immunity

Innova Market Insights predicts younger consumers to drive “staying power” in post-pandemic immunity2021-06-30

The COVID-19 pandemic has permanently boosted consumer interest in immune health, according to Innov...
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