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Unilever has launched what it claims is the first premium light ice cream brand with probiotics. Known as Culture Republick, the brand aims to support culture by collaborating with emerging artists to design each pint. 10% of the brands profits will support the arts in local communities, with all charitable donations made possible by the Unilever Foundation.
Each pint contains three billion live active cultures, 400 – 500 calories, 16 – 18 grams of protein, 11 – 12 grams of fiber and no artificial sweeteners.
"Culture Republick was created with a distinct purpose in mind," said Leslie Miller, Marketing Director of Ice Cream at Unilever. "We believe that humanity could use a bit more brightness. By combining our passions for culture and ice cream, we intend to do our part in making people feel more balanced, inspired and connected."
Culture Republick is currently available in the USA in seven flavours: Milk & Honey; Turmeric Chai & Cinnamon; Cold Brew & Chocolate Chi; Pistachio & Caramel; Lemon & Graham; Chocolate & Cherry; and Matcha & Fudge.
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