Puratos, the international manufacturer of ingredients for the bakery, patisserie and chocolate sectors, has combined its strengths with Bakkersonline, a Belgian start-up. This is a significant step in the digital transformation of Puratos which will allow its artisan customers to easily create a personalized webshop and benefit from online selling opportunities, says the company. Bakkersonline will also benefit from global exposure, offering its services to more customers worldwide.

Bakkersonline offers a complete and tailor-made solution for bakers, patissiers and chocolatiers to leverage and embrace digital technologies. The platform allows artisans to create, in a fast and professional way, a personalized webshop wher their customers can easily order. Consumers get an overview of the available product offering, clear product descriptions and allergen information. They can pay online and choose when to pick-up their order. There is also the possibility of setting up a loyalty system to reward returning customers.

For artisans, Bakkersonline generates additional sales and enables a more efficient production planning and stock management, while minimizing waste. For consumers, the platform offers the convenience to pick up products purchased online at the time and location of their choice.

“Today hundreds of bakeries in Belgium and the Netherlands enjoy the comfort of the online service while allowing consumers to spend their time efficiently, elsewher than in queues,” says Maxim Sergeant, Founder and CEO of Bakkersonline.

The mission of Puratos is to help customers in being even more successful in their business by inventing, producing and supplying high-quality ingredients. In addition to the available product ranges, Puratos also provides its customers with excellent technical and marketing support. “We wish to reflect innovation not only in the quality of our products but also in the services we provide our customers,” explains Daniel Malcorps, CEO of Puratos.

New technologies emerge every day, yet Puratos’ objective to help customers create the best products remains intact. Puratos believes that providing convenient, digital services to its customers will enable them to focus their time on creating even better bakery, patisserie and chocolate items.

“The signature of a joint-venture agreement with one of the most promising start-ups in our industry will help artisan bakers, patissiers and chocolatiers, from around the world, join the digital revolution. With this new service, our customers can provide a more convenient experience for consumers who purchase items online and pick them up in-store without queuing. This easy solution represents an enormous growth potential which will help our customers to work even smarter,” adds Malcorps.

“Thanks to Puratos’ global presence and expertise, I’m convinced that we will increase artisans’ access to useful tools and allow their business to be even more successful. This will also benefit our current customers with the development of new features to extend their digital presence,” concludes Sergeant.