Canada’s District Ventures Capital has made an undisclosed investment in California-based natural food company OHi Food.

Established in 2013 in Maui, Hawaii, OHi Food is engaged in the production of refrigerated plant-based superfood bars.

The company’s existing bar line-up includes coconut macadamia, almond crunch, super green, double chocolate and soon-to-launch peanut butter.

OHi Food founder Dawn Anderson said: “We are excited to have created an innovative superfood bar that offers consumers something unique in the expanding refrigerated fresh snacking category.

“We are thrilled about our partnership with District Ventures, as we have already witnessed growth tied directly to their investment.”

OHi Food claims that all its products are vegan, plant-based, non-GMO project verified and are free from gluten soy, dairy, artificial ingredients and refined sugars.

The investment will be used by OHi Food for business development, as well as support its marketing activities and commercialisation services.

District Ventures Capital general partner Arlene Dickinson said: “Today’s consumer is much more sophisticated and educated than they have ever been. They seek products which not only satisfy their taste buds but have health benefits, both qualities that OHi Superfood Bars possess.

“OHi’s Superfood Bars are one of the very few ‘real’ innovations we’ve seen from the energy bar category in a long time and we are thrilled to be able to aid their growth.”

OHi Food intends to increase its distribution network to more than the 1,000 stores across the region.

District Ventures Capital invests in companies engaged in food & beverage and health & wellness sectors. The fund is led by Dickinson.