This, the company claims, enables the ITS marketing and innovation teams to advise customers on emerging flavours and help them develop new recipes to capitalise on market opportunities.

As part of the drive to pinpoint flavour trends for the future, ITS (International Taste Solutions) carries out intensive market research. This, the company claims, enables the ITS marketing and innovation teams to advise customers on emerging flavours and help them develop new recipes to capitalise on market opportunities.

The company believes the main flavour trends on the radar that will emerge during 2019/20 are:Very BerryBerry flavours are on trend, there’s no doubt of it. Why? Well, berries are highly nutritionaland healthy, they work well in endless applications and are attractive to the eye, whichmakes them instagramable and shareable on any digital platform! We are talking aboutstrawberries, raspberries or blueberries, but also new, more exotic varieties like açaiberries or goji berries!Tropical TemptationConsumers dream of being on vacation all year round and what flavours could be better tobring us on holidays than tropical flavours? They are ideal, especially in the summer season, when we will see passion fruit, mango, guava, jackfruit and papaya in drinks, bakery, snacksand sports nutrition applications.Green Is GoThe healthy trend is here to stay and its colour is, definitely green. Green veggies, greenfruits and anything naturally green fits in here, even herbs and spices! Their natural appealwill make the product a success, whether it is a shake, a cereal bar or a yogurt. Cucumber, kiwi, spinach, avocado… but also green tea, or basil are welcome!Room for MushroomFollowing with the natural and healthy market move, earthy flavours are on the rise too.Mushroom flavours make us recall the pleasure of sniffing the earthy air that rises up after itrains. Shiitake, truffle or porcini flavours will be increasingly seen in delicatessen breads andbuns, savoury biscuits or crisps.Citrus is BackLemon, and especially lime are on trend. And so are tangerine, orange and mandarin. Weare seeing citrus in many different applications, which will increase even more during 2019-20. Yogurt, milk shakes, bars, sports nutrition gels and powders, and even crisps will includecitrus flavours!Travel the WorldConsumers want to travel the world through food. The amount of restaurants offering worldcuisines is increasing everywher and supermarkets are listing more and more options onworld food. During the next two years, Italian spices and flavours will continue to grow,alongside Indian flavours and curries and Chinese meals and spices.Mediterranean FlavoursMediterranean flavours from Italy or Spain like rosemary, basil or garlic have been in themarket for a long time now. The next two years, though, will see a different range ofMediterranean flavourings being launched. This time, it will be flavourings from the EasternMediterranean. We will see pistachio, olive oil, watermelon, date or mint will be used inbread, biscuits, drinks, cereals and dairy.Warming SpicesThe aim to renew product ranges and to surprise the audience brings brands to launchseasonal products, which are very welcome by consumers. The Winter season is ideal forwarming spices like pumpkin spice, orange spice, gingerbread or apple spice. We will seethem in hot drinks, cereal bars, biscuits, dairy and sports nutrition amongst others.Sensory ExplosionConsumers are looking for new, exciting experiences, even when they eat. Following withthis trend, we will see more products aiming for a temperature or texture shock. Hot spicescombined with sour flavours, popping candy or extreme combinations will be seen withinthis category.