Beyond Meat, the start-up conquering the plant-based meat space, is releasing a new version of its flagship Beyond Burger.

Launching in grocery stores across the US, the new version of the iconic burger boasts a “meatier taste and texture” resulting from blended pea, mung bean and rice proteins imparting a more fibrous texture.

Part of the company’s ‘Future of Protein’ vision, the burger also features marbling designed to melt and tenderize like traditional ground beef.

“The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent,” said CEO and founder Ethan Brown.