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Fructose sales continue to steadily rise due health-conscious consumers

foodprocessing-technology 2019-07-01
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According to a new study, the fructose market is steadily rising due, in part, to the rising health awareness among consumers.

According to the study, Fructose Market by Future Market Insights, sales of fructose are expected to surpass US$ 7 billion in 2019 and the market is projected to record a CAGR of over 5.0% through 2029 (from a forecast period of between 2019 and 2029). This is due to number of factors, including lower prices of fructose than that of sucrose, increased consumption of convenience foods, and easy availability of raw materials.

“The market for fructose is rising at a steady pace, owing to the rising health awareness among consumers globally and the reduction in sugar consumption in developed countries,” said the report. “Certain product types of the fructose market are gaining popularity among consumers, as well as the manufacturers and this has resulted in overall growth of fructose.”

The use of fructose in food and beverages is more than that in any other application, the report further states. Its use in beverages is the highest amongst all applications, with fructose used in non-alcoholic beverages being the most. This is due to the ongoing demand of food products and beverages globally, especially in the developed countries. This demand has led to fructose being in high demand as a sweetener in these products. Also, fructose is an economic sweetener if compared with sucrose to be added in food and beverages.

According to the report, consumers will reduce the use of fructose manufactured using corn as there is an increase in the health-conscious population. The demand for fructose manufactured from other sources such as fruits and vegetables is increasing, however, with a very high CAGR. This is due to the shift of consumer preferences from artificial ingredients to natural products.

The drawback of extracting fructose from this source is the high cost of production and high prices. However, it is expected to grow in the upcoming years as compared to all other sources.

Consumer demand for products that are natural is increasing, according to the report, which is why the use of artificial products is being reduced in products. The synthetically-produced sweeteners market is getting affected by these products but the market demand for natural sweeteners has increased in food products. This is due to the increasing prevalence of health problems such as diabetes and obesity, which are more prominent in the Asia Pacific and North American regions. 

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