International ingredients manufacturer Pecan Deluxe Candy has identified a growing trend for cooking with baked goods, aimed at both inclusions for food producers as well as consumers.

The popularity of veganism and experimental plant-based foods may be stealing all the headlines this year but ingredients producer Pecan Deluxe Candy believes that there is an exciting new trend emerging around cooking with baked goods, such as cake and cookie pieces.

Recent industry reports1 put UK growth for bread and bakery goods – including cakes, rolls, pastries, doughnuts, bagels, baguettes and muffins – at a steady 2.2 percent over the last five years. It currently brings in revenue of £8.3bn and supports nearly 75,000 jobs. While smart foods are billed as being rich in nutrients, protein and other benefits, UK consumers will never give up their bakery and patisserie treats. Instead, they are looking for enhanced taste and mouthfeel, a premium eating experience treading a fine line between health and indulgence.

Recent on-shelf introductions tempting shoppers in this category include treats themed on cookie dough such as ice cream bites, pop tarts and cheesecakes – not much of a surprise considering cookie dough’s long-standing popularity as an ice cream inclusion. However, Pecan Deluxe is actively taking the development process one step further and developing more creative options using its pre-baked ingredients. 

Liz Jones, Commercial and Development Director at the food tailor, explained: “Two of the most important factors in sustaining growth in the baked goods market are spotting trends and innovation in new product development – both areas in which Pecan Deluxe can provide significant partner support.

“Some of the products we’re currently developing or trialling, both independently and with manufacturing and retail partners, include biscuit or cake pieces like red velvet in muffins and traybakes, chocolate cake pieces in pancakes, cookie pieces to replac or complement fruit in hot cross buns, sponge cake pieces in breakfast cereal, and other baked ingredients such as choc chip cookie and brownie pieces in nut butters.

“We’re also seeing growing demand for new additions to chilled desserts; for example, ginger cookie pieces, which provide the most deliciously intense crunch and flavour, and new inclusions for the dairy sector such as cookie and brownie pieces to add to yoghurts. The only limits are our imaginations, so the opportunities are almost endless.”

By New Food

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