It is reported that Pepsi has been accelerating its distribution in the field of healthy food in recent years. Last May, Pepsi announced the acquisition of Bare Foods, a snack manufacturer that mainly produces dried vegetable and fruit snacks. It was founded in 2001 by a family operating an organic apple farm. The main selling point of the snack is simple and non-genetically modified ingredients, which are processed only by baking and not fried. Currently, offline supermarkets in the United States and some emphasis on organic. Healthy online channels are available for sale. At the end of October last year, Pepsi again announced its acquisition of HealthWarrior, an American startup that produces nutritious foods such as energy bars from plant materials such as Chia seeds and pumpkin seeds.

The analysis points out that as carbonated beverages become more and more difficult to sell, food and beverage giants such as Pepsi have begun to focus on the non-carbonated beverage industry. Data show that sales of non-dietsoda have fallen by 25% in the past 20 years.

Zhu Danpeng, a researcher in Chinas food and beverage industry, pointed out that Pepsi has been increasing diversification in recent years, especially in the health category. As the first brand of health promotion in China, Wugu Mill has a certain foundation in the health food industry. The cooperation between the two should have a better presentation.

According to the financial report, in 2018, Wugu Mill realized revenue of 1.818 billion yuan, an increase of 15.4% compared with the previous year, and realized net profit of 105 million yuan, a decrease of 43.3% compared with the previous year.

Related:

PepsiCo to acquire South Africa’s Pioneer Foods in $1.7bn deal

PepsiCo to acquire stake in China’s Natural Food International