By utilising this new technology, ITS’ plant-based flavourings and maskers have the lowest impact on macronutrients in industry.

According to ITS, it maximises the tasty flavours and protein content, whilst removing any off-taste. All of ITS’s flavours come from completely natural sources and to be suitable for plant-based and vegan products.

Mike Bagshaw, Owner and Founder of ITS, said: “From the beginning we have always been about making food taste great. That’s what we do. We started to see so many plant-based products on market that just didn’t taste very good. Just because something is plant-based, doesn’t mean you should have to sacrifice on taste. That’s wher we have been able to work with our customers and consistently demonstrate that plant-based food can taste great.”

News that the plant-based market was set to soar by 327% in 2019, ITS decided it needed a dedicated approach. Setting up an innovation team to focus on making great tasting natural plant-based flavours ensures the business is able to work with a wide range of sectors, the company believes.