Coloring foods supplier GNT Group has developed a new and improved range of Exberry liquid and powdered red coloring foods that contain no added sugar. They offer higher color intensities and contain just two raw materials, helping food and beverage manufacturers achieve shorter, cleaner ingredient lists. The new Exberry reds range includes shades such as “Vivid Red”, “Purple Plum”, “Veggie Red” and “Brilliant Pink”, made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes.

The new reds deliver colors that are 50 percent more intense, according to the company, which means they can be used in lower dosages to achieve the same effect, resulting in reduced cost-in-use. 

All are natural and derived from fruits and vegetables grown by GNT’s selec group of farmers and are suitable for vegetarians and vegans, Kosher parve approved and Halal compliant.

The improved powdered and liquid reds highlight how the company continually looks to evolve its Exberry coloring foods portfolio to deliver optimized appearance and performance at a lower cost without sacrificing quality, notes Sonja Scheffler, Product Manager at Netherlands-based GNT.

This latest launch closely follows GNT Group developing a new range of blue powders derived from spirulina, also with significantly high color intensity. The blue-green algae, valued for its coloring and nutritional properties, is widely and safely consumed globally. This range is available in both standard and micronized powder form and is offered with a choice of carriers, including maltodextrin or sugar. The powders are guaranteed to be trehalose-free, ensuring good levels of consumer acceptance, according to the company.

Exberry coloring foods are coloring ingredients obtained from fruits, vegetables using gentle, physical processes such as pressing, chopping, filtering and concentrating. 

The products retain the characteristic properties of the source material and the concentrates are not selectively extracted. Consequently, they are not classed as food additives but as foods with coloring properties, indicating a qualification for cleaner and clearer labeling declarations. 

The brand – which comprises of more than 400 shades – can be used across a selection of food and beverage applications including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications.