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The Hershey Company is meeting changing consumer tastes with the acquisition of ONE Brands, a move that provides it with a portfolio of low-sugar, high-protein nutrition bars.
The $397 million acquisition means that Hershey has a wider offering of nutritional bars positioned to meet demand for healthier snacking options.
The company said that ONE Brands will complement its existing Oatmega business – which was acquired as part of the 2018 acquisition of Amplify Snack Brands – and its recent investment in better-for-you snacking brand, Fulfil.
Now that ONE Brands has been welcomed under the Hershey umbrella, the company intends to expand its existing offerings.
“ONE’s portfolio of great tasting nutrition bars, with indulgent flavours such as Birthday Cake, Maple Glazed Doughnut and Peanut Butter Pie, will be a strong strategic fit within our overall innovative snacking powerhouse vision,” said Mary Beth West, Hershey’s Chief Growth Officer.
“Our beloved confection brands will continue to be the engine that drives our business while we broaden our better-for-you portfolio, offering more snacking choices for more consumers.”
The deal is expected to close in Q4 2019.
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