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The new product line includes the companys first ready-to-cook plant-based burger to be sold in the refrigerated meat case and frozen, fully prepared plant-based Chikn tenders and nuggets.

"As more consumers are choosing a flexitarian lifestyle and actively reducing meat, were thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience," said Sara Young, General Manager, MorningStar Farms, Plant-based Proteins.

The new Incogmeato by MorningStar Farms items, available in grocery stores and foodservice beginning in early 2020, include plant-based burger patties, refrigerated; plant-based Chikn tenders, frozen fully prepared; and plant-based Chikn nuggets, frozen fully prepared.

"We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative," Young said. "So, the intent is fully there, but it hasnt necessarily been followed with action. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet."

On September 5, Kellogg announced that it would expand its MorningStar Farms portfolio by introducing Incogmeato.

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