Nestlé is to integrate the Nestlé Waters business into the group’s three geographical zones, effective January 1, 2020.

A dedicated Strategic Business Unit (SBU) will be created and report to Patrice Bula, member of the Executive Board and Head of Strategic Business Units, Marketing & Sales.

The new Waters SBU will, the company says, ensure strategic alignment globally and manage core global functions.

According to Nestlé, the move, subject to employee consultation wher required, will help utilize Nestlé’s strong local expertise, better respond to rapidly changing consumer preferences, accelerate profitable growth and create synergies.

Nestlé created Nestlé Waters in 1992, following the acquisition of Perrier. The business saw a rapid and successful international expansion to become the world’s leading bottled water company. It now has almost 50 renowned and iconic brands, Nestlé claims, such as S.Pellegrino, Perrier, Acqua Panna, Poland Spring and Nestlé Pure Life. Nestlé notes that the waters business is an integral part of its nutrition, health and wellness strategy and is one of the company’s high-growth product categories.

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