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Thai-pore Enterprise Announces Special CNY Promotional Price for Hong Yun Lang Baijiu as well as Inn

Thai-Pore Enterprise Pte. Ltd. 2019-11-15
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Thai-pore Enterprise Pte Ltd (Thai-pore) - a leading distributor and marketer of premium beers, wines and tobaccos in Southeast Asia - has announced a special Chinese New Year (CNY) promotional price for its Hong Yun Lang range of baijiu which will be available at Xi Yan Maxwell.

Made in Chinas Sichuan province, Langjiu draws on the ancient craft of baijiu distillation to produce the highly sought after crystal clear spirit possessing the distillers signature "sauce" style baijiu. It is highly fragrant, slightly sour and has forward umami notes similar to soy sauce.

Hong Yun (meaning "good luck" in Mandarin) Lang - a thirty-year aged variety of Langjiu - will be available to Xi Yan Maxwell diners at S$888 per bottle instead of its usual price of S$1,888 per bottle. This discounted price will be available to all diners from 1 January 2020 - 29 February 2020.

Besides the CNY promotional price for its Hong Yun Lang range of baijiu, Xi Yan Maxwell has made several baijiu desserts and cocktails available as part of its permanent menu. These desserts and cocktails include:

  • Lang 1898: Served refreshingly cold in a bowl that contains a glutinous rice ball, Lang 1898 is an ode to the traditional Chinese dessert called "tangyuan" that consists of glutinous rice balls made from flour served in a sweet, syrupy soup. Xi Yan Maxwells interpretation of the dessert is served with a sweet, aged ginger soup infused with Langjiu 10 instead.
  • Soulmate: A mix of Chambord black raspberry liqueur, cranberry juice, Langjiu-infused syrup, butterfly pea-infused syrup and lemon juice, this fruity baijiu cocktail is a harmonious blend of citrus flavours and the forward umami notes of Langjius signature "sauce" style baijiu.
  • Calligraphy: A creamy chocolate, hazelnut and coffee-flavoured cocktail that consists of Kahlua, Frangelico, dark chocolate liqueur, Langjiu-infused syrup, Hong Hua Lang 10 and a dash of espresso.

Thai-pore representative Audrey Kuah said, "Although baijiu is the worlds most consumed spirit with 10.8 billion litres sold in China in 2017, it is still a relatively uncommon spirit beyond Chinas borders. However, with Singaporeans known for being receptive to new F&B trends and offerings, I am positive that the promotional price for Hong Yun Lang, as well as the inclusion of baijiu cocktails and baijiu-infused desserts on Xi Yan Maxwells menu will entice Singaporeans to have their first taste of this traditional Chinese liquor during their Lunar New Year celebrations."

Thomas Choong, Executive Director of Xi Yan Pte Ltd, added, "Working together with Langjiu enables us to provide our diners with something new and different. We have always prided ourselves with being able to create innovative offerings and are keen to have our guests experience the taste of this traditional Chinese liquor alongside the restaurants dishes, and through our Chinese New Year baijiu-infused desserts and cocktails."

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