US-based snack food brand PeaTos has secured fresh investment in a Series A funding round to boost its presence in the $21bn market for salty ‘junk food’ style snacks.

The $7m investment round was led by Jackson Springs Management Partners (JSMP) and Connetic Ventures.

The round was also joined by celebrity investors such as basketball player Tracy McGrady.

PeaTos founder and CEO Nick Desai said: “While the global pandemic has been a very challenging time for so many, PeaTos has been fortunate to see strong growth in all channels.

“We are ecstatic to have received such an enthusiastic response to our raise, as well as to welcome Greg Pearlman of JSMP to the Board.”

PeaTos are available in two styles, including crunchy curls and crunchy rings, and in five flavours such as Classic Cheese Curls, Fiery Hot Curls, Zesty Ranch Curls, Classic onion Rings, and Fiery onion Rings.

The company claims that its snacks are produced from peas and natural ingredients using its proprietary techniques.