Kellogg Co. plans to spend $43 million to expand its Zanesville, Ohio, plant, which makes MorningStar Farms meat analogue products.

Actually, the Worthington Foods subsidiary of Kellogg, which originated the Morningstar brand in the 1970s, has been dealing with local economic development groups to secure funding and tax breaks for the plant, which has been operating since 1989.

Kellogg will expand the facility by 40,000-50,000 sq. ft. and add 40 full-time jobs to its current workforce of 303, according to the agreement. Local news reports said the investment includes $25 million for equipment and $18 million for the expansion. The project will begin in September and is planned to be completed by December 2021.

And if youve been watching TV lately, Kellogg has launched ads promoting Incogmeato, apparently an improved analogue product under the MorningStar division. The brand was unveiled in February, but Kellogg delayed the launch because of the pandemic, focusing its attention and funds on increasing sales of pantry staples.