Hershey Co. bought a minority investment in Quinn, a snack-maker founded by a woman with social commitments and natural ingredients. It was announced today (Oct. 28).

Hersheys buy-in was part of a Series D round of funding for the upstart company, which makes microwave popcorn, pretzels and pretzel chips; sorghum is a key ingredient. The size of Hersheys investment and other investors were not disclosed. The company is located in Louisville, Colo.

Established in 2010, only three days after founder Kristy Lewis son Quinn was born, the companys mission is to use clean ingredients with a commitment to supporting agriculture and food transparency. Quinn has distribution in more than 7,500 stores nationwide, most in the natural channel and including Whole Foods Market.