DouxMatok, an Israeli food-tech company with a novel sugar-based sugar reduction process (you read that right), today unveiled an agreement with a North American sugar processor that could bring the formers sweetener to the U.S. and Canada next year.

Rogers Sugar Inc., parent of Lantic Inc., Montreal, has been working with DouxMatok for two years to transition the product from pilot testing to commercial scale manufacturing within Lantics existing sugar refining business. Food processors are the key market.

DouxMatoks solution takes regular cane sugar and "maximiz[es] the efficiency of sugar delivery to the sweet taste receptors, enhancing consumers perception of sweetness." The company explains on its website: "We use a mineral carrier, load it with sugar … creating clusters of sweetness. … These clusters are heavier, stay longer at the taste receptors, and more efficiently deliver … sugar to taste receptors. The download of the sugars … is consequently made at the right place at the right time, resulting in a higher perception of sugar."

The result is the same level of sweetness with the reduction of 30-50% in sugar used.

DouxMatoks technology is backed by 24 patents and has been developed for over six years by a leading multidisciplinary team of scientists. Applications include cookies, cakes, confectionery and chocolate.