What do Peekaboo Ice Cream, Yummy Industries Cheese Bits, Petit Pot, and Sāch Foods Flavored Paneer all have in common? Each of these start-ups are competing this week for the Real California Milk Snackcelerator product innovation competition.

The Snackcelerator product innovation competition was created by the California Milk Advisory Board (CMAB) and VentureFuel. According to a release, this is the second event of its kind by the California dairy industry designed to inspire ideas integrating the values of fluid milk and dairy ingredients into snacks to meet growing consumer demand and providing resources to help bring them to market.

The following companies will be presenting their products during a live event on November 19

Peekaboo Ice Cream: The first and only organic ice cream with the added nutritional benefits of vegetables.

Yummy Industries Cheese Bits: A line of all-natural, fresh and wood-smoked scamorza and chechil cheeses, conveniently shaped and packaged for on-the-go snacking.

Petit Pot: An indulgent single-serve chocolate mousse dessert, perfect for family snacking, made with the best organic, local ingredients from the first brand to bring traditional French desserts to American grocery stores.

Sāch Foods Flavored Paneer: The worlds first flavored and artisanal paneer in a snackable form. Rooted in Indian cuisine paneer is a time-tested, nutrient-rich food and a high-protein favorite for millions around the world.

All four of the innovative products and their founders will compete for $200,000 in support to bring their visions to market. A runner up will receiving $100,000 toward the same goal. Each founder will be presenting to a field of judges from the CPG, retail, venture capital and food science world representing such companies as Clorox, Mondelez, Whole Foods, CircleUp and more.