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It didnt take Kind long to start spending Mars money. Just two weeks after the healthy snack company was acquired by the big diversified company, Kind revealed an agreement to acquire Natures Bakery, a family-owned snack bar maker.
Founded in 2011, Natures Bakery bakes its own bars with "simple and wholesome ingredients" to create snacks that are plant-based, nut-free, dairy-free, and Non-GMO Project Verified. Its soft-baked products will be a differentiated and complementary offering to Kinds portfolio, the companies said. They also noted it helps "create a foremost health & wellness platform as a separate business within Mars."
Terms of the deal were not disclosed. Chris Lansing will continue as CEO of Natures Bakery reporting to Juan Martin, Kind Global president. No mention if Dave Marson, founder of Natures Bakery, will stay on.
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