BERLIN, March 8, 2021-- Veganz, a full-range supplier of vegan foods and the market leader in branded vegan pizzas, is expanding to Australia. From today, the Veganz Pizza Verdura will be sold in 180 Woolworths stores. Initially, the veggie bestseller is available in New South Wales and Victoria. The purely plant-based environmentalists have already established themselves as the most popular vegan frozen pizza brand in Germany, Austria and Switzerland. Now their tasty delights are set to revolutionise the Australian market!

The demand for vegan products is increasing.

Studies have found that around 2% of the Australian population followed a vegan diet in 2019 and around 12% were vegetarian. A Google Trends analysis by the Australian food blog Chefs Pencil has also shown that Australia is the worlds second most popular country for vegans after the UK. Almost 9% of new products in Australia are vegan and do not contain any animal-derived ingredients.

One of the main reasons for a vegan or vegetarian diet is climate consciousness. Veganz addresses this issue across the board with its hand-topped, environmentally-friendly pizzas.

Laying all the facts on the table – purely plant-based Veganz pizza with a sustainability score.

Italian in taste, vegan in recipe and sustainable in terms of agriculture, production, packaging and transport – the Veganz pizzas easily meet all the criteria and combine transparency, conscious consumption and authentic enjoyment.

With the Eaternity label, Veganz is setting a new industry standard for sustainability and transparency. Thanks to the sustainability score, the carbon footprint, water consumption, rainforest deforestation and animal welfare are all visible directly on the product. This shows consumers the actual resource consumption of the Veganz Pizza Verdura.

"For me, this is a huge step forward within our industry, which is very much in need of transparency and more sustainability," says Jan Bredack, CEO and founder of Veganz.

By selling over 1.5 million Verdura pizzas alone, more than 915 tons of CO₂ were saved in 2020.

"Its great to see how the increasing demand for plant-based products is driving rapid changes in Australia, and we are very excited to partner with Woolworths, who will offer our top-selling vegan veggie pizza Verdura in their frozen pizza range", states Anna Brandt, Veganz Country Manager Australia – Oceania.

In addition to Woolworths, the Veganz pizzas will be available at the Vegan Grocery Store in Sydney, Melbourne and online. The Vegan Grocery Store is the first Australian retail partner with the full Veganz pizza range and delivers to customers Australia-wide via its online store. 

about Veganz

Veganz – Good for you, better for everyone – is the brand for plant-based foods. Founded in Berlin in 2011, the company became known as the first vegan supermarket chain in Europe. With a colourful and life-affirming corporate philosophy, Veganz managed to break out of the vegan niche and establish the plant-based nutrition trend on the market. Sold under the Veganz brand name since 2018, the currently 120 Veganz brand products are now available internationally in 28 countries in over 18,000 food retail and discount stores. The company works with Rewe, Edeka, dm, Rossmann, Lidl, Aldi, Globus, Kaufland, Müller, Spar Austria and Slovenia, Sonae MC in Portugal, Planet Organic and Wholefoods in Great Britain, as well as Coop in Switzerland. In addition, the Veganz product range is continuously expanded to include high-quality, innovative items, and the sustainable value chain is improved all the time.