Givaudan is reorganizing its Taste & Wellbeing product portfolio, centering on three food experiences that “inspire, feel good and do good” for consumers. 

“As industry faces profound disruption, driven by rapidly changing consumer and customer needs and growing environmental concerns, our business has evolved to meet this challenge head on,” says Louie D’Amico, president of taste and well-being, Givaudan.

“Anchoring our flavor, taste, natural functional and nutritional capabilities around the concept of food experiences enables us to link what we do with the benefits that consumers expect from the food, beverages and nutraceutical products they consume,” he continues.

The announcement comes at the heels of Givaudan’s newly launched program that leverages AI to optimize food and flavor formulation. 

In an interview with FoodIngredientsFirst, Rahul Siva, research investigator for taste and well-being at Givaudan, noted that he expects to see more AI technology being used across F&B sectors in the months ahead.

Three pillars of food experience
Givaudan’s “Imagine Food Experience” space includes tools and programs that “enable discovery, innovation, creation and collaboration” with its customers and partners, going beyond consumer expectations and shaping the future of food.

The company’s  “Does Good Food Experience” space covers its nutrition- and health-related portfolio of botanicals, bioactives and technologies that reduce sugar, fat and sodium. 

Meanwhile, Givaudan’s “Feel Good Food Experience” space encompasses Givaudan’s flavor, taste, color, preservation and texture capabilities with the aim to create sensory experiences that “feel good, surprise and delight.”

“Layered wellness” that comprises functional ingredients is tipped to star in 2021 product development, as previously highlighted by Givaudan.