Organic dairy brand Rachels has announced a range of three new 0% fat Greek style yogurts in blueberry, peach and passion fruit and lemon and ginger.

Launching this month, the new products will build on the brands existing success within the Greek style yogurt sector. With this range Rachels is looking to appeal to the more health conscious consumer, tapping into the fitness and wellbeing trend that has resulted in an increased demand for healthier Greek style yogurts and a 19.6% growth in this sector.

In particular, the flavoured Greek style yogurt sector has proved particularly fruitful with a year on year growth of 22.4% and the sector now worth an estimated £22.8 million.

The introduction of this range allows Rachels to grow its portfolio to provide healthy and nutritious products to cater to demand while also offering consumers increased variety at breakfast time.

Daniel Wheeler, marketing manager at Rachels, says, "At Rachels, were strong believers that eating healthier food shouldnt mean sacrificing taste or kissing goodbye to a touch of luxury. We are always keen to offer consumers a wide variety of textures and flavours, even when it comes to our healthier products, and the introduction of our new 0% fat Greek style range exemplifies just that.

"Were confident that our new Greek style yogurts will be winners with our consumers who are looking to start the year on a healthier note and will strengthen our position as the number one brand in big pot flavoured Greek style yogurts into 2016."

The brand will also be introducing a new Greek style Banana and Dulce de Leche yogurt later this month, putting a twist on the traditional South American treat. The product will offer an alternative to the 0% range, satisfying those wanting something more indulgent.