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Natures Finest has unveiled a premium range of adult fruit snacks in two varieties: Juicy Pineapple in Coconut Water and Juicy Mango in Coconut Water.
Aiming to attract health conscious consumers to the ambient fruit snacks category by offering on trend coconut water teamed with popular fruits, the snacks are available in 200g pots, tapping into the food on the go trend.
Georgina Edmonds, marketing manager of Natures Finest, comments, "Coconut water is extremely popular and as consumers tastes become more adventurous, and they are more health conscious, we wanted to offer a product that would resonate with todays consumer."
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