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Crunchy addition to breakfast range

foodanddrinktechnology 2021-12-07
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belVita Breakfast is launching its belVita Crunchy Hazelnuts product in a single portion format following its success in multipack format since its April 2014 launch.

The product will be part of the belVita impulse range alongside Honey & Nuts and Duo crunch Strawberry live yogurt.

Available in 50g packs, the Crunchy Hazelnuts singles are packed with pieces of wholesome and chunky hazelnuts, promising a delicious taste and a different texture to the rest of the range. The product is also proven to slowly release carbohydrates over four hours as part of a balanced breakfast.

Rick Lawrence, category lead for biscuits at Mondelez International, says, "We believe that this launch will perfectly complement the current belVita singles portfolio. Its just another step in revolutionising the breakfast occasion in the UK."

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