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Savoury biscuit brand Ritz is launching Ritz Crisp & Thin, aimed at the growing demand for savoury snacks in the UK.
The baked and light potato snack, which has been developed and produced by Mondelez International, will be launched in four flavours – Cream Cheese & Onion, Sea Salt & Vinegar, Sweet Red Chilli and Sea Salt & Black Pepper. The product will be available in single and sharing bags to meet both on the go and entertaining occasions.
Rick Lawrence, biscuits, crisps and snacks category lead UK&I at Mondelez International, says, "Currently dominated by the traditional fried potato crisp, we believe there is significant room for snacks to be bigger within the category. This is the first launch of many geared up to explode savoury snacks in the UK."
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