The Groovy Food Company has launched Organic Coconut Flour, which is gluten-free and high in fibre and protein.

With a low GI level and naturally low carbohydrate content, it has been created to tap into the growing trend of people following gluten and grain free diets. According to Mintel research there has been a 134% increase in the launch of bakery products with non-grain flours and this new SKU is therefore integral to the brands growth strategy.

Packaged in a re-sealable plastic pouch, the product is easy to store and mess-free.

Founder of The Groovy Food Company Rosie Hayward says, "This is a natural extension for The Groovy Food Company; not only does it tap in to the growing demand for free from products, it highlights our ongoing commitment to the brand.

"The high fibre content of the product makes it very absorbent, meaning smaller and more economical quantities are required in recipes."