Drink Me Chai is entering the ready to drink market this summer with the launch of its Iced Chai Latte.

With no other chai offering in the UK flavoured milk market, Drink Me Chai is keen to exploit the growing sector, currently valued at £42 million, and the increasing popularity of the chai flavour profile.

"Flavoured milk is set to grow at double the rate of white milk, driven by busy consumers who are health and taste conscious," says Drink Me Chai founder Amanda Hamilton. "Chai Latte is growing 30% YOY, and is particularly popular amongst young consumers and office workers, for whom the availability of their favourite beverage in ready to drink form is certain to be an attractive proposition."

The drink is a low fat, low sugar blend of tea, milk and exotic spices best served chilled, but with a nine-month ambient shelf life. It is available now in 330ml screw cap bottles.