Welchs Global Ingredients Group has strengthened its product portfolio with 100% Niagara grape juice – a golden American superfruit juice that promises a sophisticated flavour profile and naturally nutritious polyphenols.

Crisp, sweet, light and refreshing, it joins the deep purple Concord grape juice in the companys range, giving beverage, confectionery, dairy and alcohol brands, as well as contract manufacturers, access to a choice of two contrasting fruit juice concepts.

Containing no added sugar, colours or flavours, it offers bolder and more floral flavour notes than other white grape juices. Nevertheless, the Niagara grape juice taste remains light enough that it is perfect for blending with other juices in a way that complements them, rather than overshadowing them.

Welchs has also added the Niagara grape to its FruitWorx range of real fruit inclusions for bakery, nutrition bar, confectionery, snack and breakfast cereal applications. The new launch follows the successful introduction of FruitWorx Concord grape inclusions a year ago.