Welsh snack bar manufacturer Brighter Foods is launching the Wild Trail brand in its first move into brand ownership.

The range will launch with three fruit and nut trail bars, made from five simple and natural ingredients. Further product launches will follow later this summer.

MD Robin Williams comments, "Were excited about the future of Wild Trail. We wanted to create a range of nutritionally balanced products made from only a handful of simple and natural ingredients that consumers would recognise; ingredients they would find in their kitchen cupboard at home.

"While there are many snack bars on the market, many have between 10 to 28 unrecognisable and complex ingredients. Wild Trail challenges that thinking and proves free from and healthier snacking can be truly delicious using a simple ingredients list.

"All our bars are gluten-, dairy- and refined sugar-free. We think the future is bright for healthier snacking and our aim is to offer people across all generations the opportunity to snack well. Our intention is that the products will be available across the multiples, convenience and leisure outlets nationally."

The Wild Trail range will consist initially of single 46g bars in three flavours: Seed & Nut, Apple and Cacao.